Alicia Keys as the New Blackberry Global Creative Director[caption id="attachment_19576" align="aligncenter" width="350"] Alicia Keys - the new Global Creative Director for Blackberry[/caption]
Award-winning singer Alicia Keys has been chosen as the new Global Creative Director for BlackBerry in New York.
According to BlackBerry CEO Thorsten Heins: "She believes in the product and technology. We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business."
"As global creative director, my goal is to inspire creativity with this platform, and I'm so excited to jump right in. I want to bridge the gap between the work phone and the play phone," Alicia said.
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